The Gerard Pique H.E. by MANGO ads showcase the footballer's multi-talented persona.
The Spanish FC Barcelona player graced Mango's Fall/Winter campaign proving that he is equally as talented off the pitch. He sports the retailer's refined men's garments that are casually refined. His clean-cut aesthetic and boyish good looks make for a menswear campaign that is gallantly charming.
The collection's offerings range from tailored separates to informal outwear. The most striking aspect of the campaign is the vast use of denim and chambray. The perfectly prim campaign is a style lesson for the modern man featuring affordable fashion. Take a cue from Gerard Pique and pair some beige chinos with a navy double-breasted coat.
Soccer Stud Campaigns
The Gerard Pique H.E. by MANGO F/W 2012 Ads Showcase the Spanish Footballer
Trend Themes
1. Multi-talented Campaigns - Opportunity for brands to showcase the diverse skills and talents of their brand ambassadors in their campaigns.
2. Casually Refined Menswear - Potential for retailers to offer men's garments that are both stylish and comfortable for everyday wear.
3. Accessible Fashion - Chance for brands to create affordable fashion options that appeal to the modern man.
Industry Implications
1. Fashion - Fashion brands can create campaigns that highlight the multi-talented personalities of their brand ambassadors.
2. Retail - Retailers can focus on offering casually refined menswear options to attract customers.
3. Apparel - Opportunity for apparel brands to produce affordable fashion pieces that cater to the modern man's style.