The new Spring/Summer 2009 ad campaign for Italian brand Geospirit invites you to match your hair color with your outfit.
Shot by photographer Veronika Gaido the ads feature Barbie-like models with vibrant hair that matches the color of what they are wearing and extra long eyelashes.
It might not be a good everyday look, but this could be cool for a fun night out.
Implications - The models look like they came from Cirque du Soleil, with their extravagant face make up! Some of the Geospirit outfits within the campaign include belted coats, shiny metallic-looking jackets and tights to match. The models also wears tight hats on their heads in colors such as white, blue and gold.
Matching Your Hair & Outfits
Geospirit S/S 09 Ad Campaign Calls For Barbie Look
Trend Themes
1. Hair-matching Fashion - Disruptive innovation opportunity: Explore creating clothing lines that are specifically designed to be matched with the wearer's hair color.
2. Barbie-inspired Beauty - Disruptive innovation opportunity: Develop beauty products and cosmetics that allow individuals to achieve vibrant hair colors and long eyelashes for a playful and dramatic look.
3. Color-coordinated Accessories - Disruptive innovation opportunity: Design accessories, such as hats and belts, in a variety of colors to allow consumers to effortlessly match them with their outfits and hair color.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with hair salons or stylists to offer hair-matching services and create a seamless hair and outfit coordination experience for fashion-conscious individuals.
2. Beauty - Disruptive innovation opportunity: Develop new hair dye formulas and lash enhancement products that provide long-lasting vibrant color and dramatic eyelashes for those seeking a bold look.
3. Accessories - Disruptive innovation opportunity: Expand accessory lines to include a wide range of colors and styles, allowing customers to easily coordinate their accessories with their hair and outfits.