City Shred, a group fitness company that also offers its effective community-based workouts in a virtual format, has joined with George Sully, shoe designer and Founder of Black Designers of Canada, to launch a limited-edition loafer that spotlights Canadian city skylines. 100 percent of proceeds from every purchase will go towards the Children's Aid Foundation of Canada.
To create the shoes, City Shred and Sully worked alongside six motivators and trainers across the country. The all-black loafers are perfect for everyday wear, and feature painted insoles that illustrate the skylines of Toronto, Vancouver, and Montreal to speak to the collaborative effort that went into the design and the initiative behind it. Each pair can also be customized with a hand-painted symbol done by a local youth artist, which represents peace, love, and community.
Child Welfare-Supporting Footwear
City Shred and George Sully Joined for a Charitable Release
Trend Themes
1. Community-based Workouts - Disruptive innovation opportunity: Develop virtual workout platforms that promote community engagement and support charitable causes.
2. Limited-edition Collaborations - Disruptive innovation opportunity: Create exclusive collaborations in various industries to generate buzz and support charitable organizations.
3. Customizable Footwear - Disruptive innovation opportunity: Introduce personalized shoe options that allow consumers to support local youth artists and express their values.
Industry Implications
1. Fitness - Disruptive innovation opportunity: Incorporate virtual workout experiences that connect fitness enthusiasts and contribute to social causes.
2. Fashion - Disruptive innovation opportunity: Foster meaningful collaborations between designers to create limited-edition products that benefit charitable foundations.
3. Art - Disruptive innovation opportunity: Foster partnerships between artists and manufacturers to offer customizable products that reflect local art and empower young creators.