Sugary cereals were an integral part of many consumers' childhoods and in light of this General Mills will be reviving its original Trix fruity cereal shapes, which are sure to take consumers on a trip down memory lane.
In the 90s, the Trix cereal featured fruit-shaped pieces but in 2006 those fun shapes were swapped for more modern squares. Now, the brand announced that the cereal will be available featuring its original shapes, making for a delicious and playful breakfast treat that's sure to bring one back to simpler times. the fruity-shaped pieces correspond with the flavors "Raspberry red, Lemony Lemon, Orangey orange, Wildberry blue, Grapity purple and watermelon."
The cereal will be available this fall.
Nostalgic Fruity Cereal Revivals
General Mills' Trix Cereal is Returning to Its Fruity Shape
Trend Themes
1. Nostalgia Marketing - Cereal companies can tap into consumers’ nostalgia by bringing back retro designs and flavors.
2. Personalized Cereal - Companies can innovate by enabling customers to choose their own cereal flavors, shapes, and packaging designs through online customizations.
3. Healthy Cereal Alternatives - Companies can disrupt the market by creating healthier versions of classic sugary cereals that can cater to health-conscious consumers.
Industry Implications
1. Food and Beverage - Food manufacturers can capitalize on the nostalgia trend and offer consumers a trip down memory lane through resurrecting nostalgic flavors and designs.
2. Personalization - Technology companies can partner with cereal brands to innovate personalized cereal through mobile apps and online platforms, enabling consumers to create their own custom cereal mixes.
3. Fitness and Health - Health and wellness companies can disrupt the cereal market by producing healthier versions of iconic cereals, tapping into nostalgia while catering to the growing demand for healthy breakfast options.