Generation ZERØGRAND is the name of a new gender-neutral sneaker from Cole Haan that takes inspiration from "the next generation of professional talent who relentlessly work for what they believe in." The Generation ZERØGRAND Sneaker with Stitchlite was created with the help of young, urban professionals to create a design versatile enough to suit their busy lives. According to Cole Haan CMO and GM of Business Development, David Maddocks: "The Generation ZERØGRAND is a dress shoe, a sneaker and a casual shoe all at once."
The sneaker was designed to maximize comfort, support and airflow, all the while ensuring mobility with a virtually weightless feel—in fact, the Generation ZERØGRAND with Stitchlite is the lightest ZERØGRAND style from Cole Haan to date.
Urban Professional Sneakers
Cole Haan's Gender-Neutral Sneaker Appeals to the Young Professional
Trend Themes
1. Gender-neutral Footwear - Disruptive innovation opportunity: Create a line of gender-neutral footwear that combines style, versatility, and comfort for the urban professional market.
2. Versatile Sneaker Design - Disruptive innovation opportunity: Develop a sneaker design that seamlessly transitions between dressy, casual, and athletic occasions, catering to the needs of busy urban professionals.
3. Lightweight Shoe Technology - Disruptive innovation opportunity: Utilize lightweight materials and innovative shoe technology to create comfortable and breathable footwear options for professionals on the go.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce gender-neutral fashion and apparel lines that cater to the growing demand for inclusive and versatile products.
2. Retail and E-commerce - Disruptive innovation opportunity: Launch an online retail platform that curates and promotes gender-neutral sneakers and footwear options for the urban professional market.
3. Sportswear and Athletic Gear - Disruptive innovation opportunity: Collaborate with sneaker brands to develop athleisure footwear that combines style and performance, targeting urban professionals who seek versatile and comfortable shoe options.