At MakeUp in LosAngeles 2020, GEKA unveiled a range of sustainably packaged, gender-neutral products called Break the Rules. The collection includes products for the brows, skin and lips that are free from controversial ingredients and are designed for use by all.
The unisex range includes products like 'Hi, I Am a Sustainable Lip Gloss' with a bottle made from 100% food-grade R-PET, produced from post-consumer PET-A bottle scraps. This product, in particular, is notable, as it was chosen as one of the Innovation Tree winners. Additionally, the collection favors the use of waste-reducing caps, applicators and brushes.
While there's an increasing number of brands that are producing gender-neutral skincare, body care, hair care and fragrance products, only a handful are applying the same focus to beauty products.
Gender-Neutral Beauty Collections
GEKA's Genderless Beauty Collection Uses Sustainable Packaging
Trend Themes
1. Gender-neutral Beauty - Disruptive innovation opportunity: Develop gender-neutral beauty products that use sustainable packaging and are free from controversial ingredients.
2. Sustainable Packaging - Disruptive innovation opportunity: Create innovative packaging solutions for beauty products that are made from recycled materials and can help reduce waste.
3. Inclusive Beauty - Disruptive innovation opportunity: Design inclusive beauty collections that cater to diverse skin tones, types, and genders, promoting inclusivity and representation.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Reimagine the traditional beauty industry by introducing gender-neutral products and sustainable packaging solutions.
2. Skincare - Disruptive innovation opportunity: Develop gender-neutral skincare products that address specific concerns while embracing sustainability and inclusivity.
3. Packaging and Manufacturing - Disruptive innovation opportunity: Explore sustainable packaging solutions for various industries, including beauty, to reduce environmental impact and meet consumer demands.