What is up with Katie Holmes? She cuts her hair like a boy, then shows up wearing boy jeans. Now she is seen looking like a grown man in a suit. Is this the new style Katie Holmes is pushing?
Holmes has already decided that boy jeans should have the Katie Holmes name attached to them, will her next business move include a Katie Holmes line of business suits?
Implications - In today's society, consumers are drawn to products through which they are able to experience a particular set of desirable feelings or emotions. Products that are designed to generate positive emotions for an individual will appeal to a large clientele in today's market.
Unisex Clothing for Couples
Katie Holmes and Tom Cruise Don Identical Outfits
Trend Themes
1. Gender-neutral Clothing - The rise of gender-neutral clothing lines presents a disruptive innovation opportunity for the fashion industry to appeal to a wider audience.
2. Celebrity-influenced Fashion - Celebrity fashion trends can inspire new business ventures in the fashion industry.
3. Androgynous Style - Embracing androgynous style and blurring gender boundaries can lead to disruptive innovation in the fashion industry.
Industry Implications
1. Fashion Industry - The fashion industry can innovate and expand their market by designing gender-neutral clothing lines and blurring gender boundaries.
2. Celebrity Endorsements - Businesses can leverage celebrity influence to promote their brand and boost sales.
3. Gender-inclusive Retail - Retailers can create inclusive shopping experiences by offering gender-neutral clothing options and embracing androgynous style.