Seems the world hasn't infact gone mad...and the Gen Pets are just a spoof. A viral campaign instigated by an upandcoming sculptor, whose purpose for the project appears to be a mixture of commercial art, social commentary and job-seeking. Such is the power of viral that if you Google "Gen Pets" you now get over 3.5 million results. Not bad exposure.
Implications - Revelations such as this go a long way towards demonstrating just how lucrative viral attention can be if successfully generated. In today's modern world ideas spread faster than ever, and if a company manages to capture the imagination of their consumers there is no telling how widespread their influence can become.
Genpets Foolery
Viral Campaign Creates Fake New Species
Trend Themes
1. Viral Marketing - Exploit the power of viral attention to generate widespread exposure and influence for a company.
2. Social Commentary Art - Utilize art as a means to convey social commentary and capture the imagination of consumers.
3. Commercial Art - Combine art and business to create unique and attention-grabbing campaigns.
Industry Implications
1. Advertising and Marketing - Leverage viral marketing techniques to promote products and services.
2. Art and Sculpture - Explore the use of art as a tool for social commentary and commercial purposes.
3. Media and Entertainment - Discover innovative ways to captivate audiences and generate viral attention.