ASICS introduces its latest sneakers to join its roster with the new GEL-SPOTLYTE LOW V2 sneaker model. It is a lifestyle design with versatile elements and draws inspiration from the looks of retro basketball shoes. It boasts a construction of leather and PU mesh materials across the upper and is then held by a velcro strap over the forefoot that reads "Sound Mind, Sound Body."
There are four new colorways to drop and all of which are made with inspiration from the new wave records of the 80s. This includes the retro tones of blue and white, blue and black, orange and silver, and white and green. To round out the shoes are the detachable luggage tags and pre-yellowed GEL cushioned midsole.
80s Music-Themed Lifestyle Footwear
ASICS Unveils the New GEL-SPOTLYTE LOW V2 Sneaker Model
Trend Themes
1. 80s-inspired Footwear - Companies can explore creating more 80s-inspired footwear designs to tap into consumers' nostalgia for retro fashion.
2. Colorway Collaborations - Companies can explore working with musicians or artists to create colorways that draw inspiration from their music and appeal to their fanbase.
3. Versatile Sneaker Designs - Companies can explore creating sneaker designs that can transition between athletic and lifestyle use to meet the needs of consumers who value both fashion and function.
Industry Implications
1. Footwear - Footwear companies can create 80s-inspired designs, collaborate with musicians for unique colorways, and prioritize versatile designs that appeal to both athletes and fashion enthusiasts.
2. Fashion - Fashion companies can tap into the nostalgia for 80s fashion and create retro-inspired clothing items that pair well with the 80s-inspired footwear trend.
3. Music - Musicians can explore collaborations with footwear companies to create custom colorways that reflect the aesthetics of their music, appealing to their fanbase and creating unique merchandising opportunities.