ASICS relaunches the GEL-NANDI OG sneaker model since its original debut 20 years ago in 2000. Most of the sneaker's design elements are retained with a few updates that welcomes the retro design to the new era. The sneaker is specifically crafted for trail runners that were struggling with the mixed terrain.
The solution was an upper constructed from technical materials with a base foundation built for performance. The outsoles feature progressive rugged tooling as well as maximum traction. With the new launch the silhouette sees an update at the midsole and the tooling as the patterning at the upper is the same as usual. The colorway blends gray with peacoat detailed with bright orange and navy blue accents to contrast against the mesh gray base.
Vibrant Retro Sneaker Relaunches
ASICS Re-Releases Its GEL-NANDI OG Sneaker 20 Years Later
Trend Themes
1. Retro Sneaker Revival - Opportunity to renovate and relaunch classic sneaker models with updated design elements for a new era.
2. Technical Materials in Footwear - Incorporating advanced technical fabrics and materials in sneakers to enhance performance and comfort.
3. Trail Running Sneaker Innovations - Developing specialized sneakers with features designed specifically for trail runners, such as rugged outsoles and maximum traction.
Industry Implications
1. Footwear - Disruptive innovation opportunities in creating retro-inspired sneakers with modern materials and technologies.
2. Sportswear - Opportunity to introduce trail running sneakers with enhanced performance features and targeted design elements.
3. Outdoor Recreation - Developing innovative footwear solutions for trail runners to optimize their performance and comfort in mixed terrains.