Denim Tears is the fashion label that is the recent partner to ASICS to continue growing the ASICS Collective footwear series, this time spotlighting the GEL-MC PLUS sneaker model. The brand unveils two colorway options of the silhouette with the option of either Brick or Cream.
The inspiration behind the designs celebrates the designer's childhood. With a closer look, both tonal options are detailed with clay markings to give off the visual like it is dirty as if one has played outside. It directly nods to the red clay roads that were unpaved during Emory's childhood when he grew up in Harlem, Georgia. The uppers have exposed GEL units in orange on the cream option and the second iteration has a full Brick hue.
Clay Tonal Performance Sneakers
Denim Tears Works on Two Iterations of the ASICS GEL-MC PLUS
Trend Themes
1. Tonal Sneakers - Opportunity for fashion brands to collaborate with shoe companies to create unique, tonal colorways that tell a story or celebrate a memory.
2. Childhood Nostalgia - Disruptive innovation potential for designers to incorporate childhood memories into fashion designs and products.
3. Exposed Technology - Trend towards showcasing functional components of footwear and other products, offering a unique selling point.
Industry Implications
1. Fashion Design - Opportunity for fashion designers to collaborate with shoe companies and incorporate personal stories or inspiration into their designs.
2. Footwear - Shoe industry can capitalize on the trend of showcasing functional components by highlighting technology and innovation in their products.
3. Streetwear - The streetwear industry can incorporate tonal colorways and childhood nostalgia into new product releases to attract consumers who value unique designs and personal storytelling.