ASICS unveils a new selection of footwear in time for the Spring season, with a spotlight on the new GEL-MC PLUS sneaker model. The shoes are designed from the brand's running archive with bold detailing, offered in a wide range of color options made for warmer temperatures.
The shoe gets a Lichen Green and Birch option for a natural earthy option. In terms of the construction, the shoe gets a GEL-CUMULUS 12 technology to bring forth the retro design into modern elements. The shoe was originally created by Shingeyuki Mitsui in 1995 and it is now reworked with a leather and mesh construction throughout the upper. The midsoles are updated to include the running shoe tooling as well.
Spring-Ready Retro Footwear
ASICS Welcomes the Warmer Season with the New GEL-MC PLUS Sneaker
Trend Themes
1. Retro Footwear Revival - ASICS brings back a popular 90s sneaker model with modern updates and bold colors for a new generation of consumers.
2. Sustainable Footwear Materials - ASICS uses natural and recycled materials in their Retro Footwear line, catering to eco-conscious consumers.
3. Customizable Footwear Options - ASICS offers a wide range of color options for their Retro Footwear line, giving consumers the ability to customize their own shoes.
Industry Implications
1. Athletic Footwear - ASICS targets the athletic footwear market with their Retro Footwear line, combining their brand heritage with modern technology.
2. Vintage Fashion - ASICS taps into the growing interest in vintage fashion by re-releasing popular sneakers from their archive.
3. Sustainability - ASICS demonstrates their commitment to sustainability by using natural and recycled materials in their Retro Footwear line.