atmos works in collaboration with adidas to bring forth another silhouette for the season in the form of the Gazelle 85 sneaker model. The Gazelle series has gone through a plethora of alterations and updates over the years and the latest variation defines itself by its textural contrast.
Throughout the upper, the shoes are applied with fuzzy suede, matte nubuck for a soft feel, distressed leather, and so forth. All of these details and more are separated by exposed stitching over the upper to embody a true patchwork design language. The new shoes are dubbed 'Tsugihagi,' which is a Japanese term that references the art of connecting fabrics together, otherwise known as patchwork. Branding can be seen subtly on the side and over the tongue.
Collaborative Textual Patchwork Sneakers
atmos Japan and adidas Join on the New Gazelle 85 Shoe
Trend Themes
1. Patchwork Design Language - Opportunity to explore unique material combinations and handmade aesthetics for product innovation.
2. Textural Contrast Trend - Potential for creating tactile experiences through the juxtaposition of different textures in design.
3. Collaborative Sneaker Partnerships - Chance to leverage cross-industry collaborations to introduce new styles and concepts in footwear.
Industry Implications
1. Footwear Manufacturing - Innovate production processes to seamlessly integrate diverse materials for visually striking shoe designs.
2. Fashion Design - Embrace the fusion of textures and styles to craft unique apparel pieces that resonate with consumers.
3. Textile and Material Suppliers - Supply innovative materials that enable brands to experiment with combining textures and create distinctive products.