The Gatorade Replenish Re-Punish ad campaign really captures the way an athlete can feel midway through a game; exhausted, thirsty and dripping wet from sweat. Sometimes athletes really do wish they could just wring their limbs dry and then refresh themselves with some cool, replenishing liquids.
Conceived and executed by Shanghai-based ad agency DDB, the Gatorade Replenish Re-Punish ad campaign is simple, yet surreal; clever, yet cartoonish. Fun and playful, it will surely resonate with athletes of all ages. To be completely honest, it has actually given me an urge to quench my thirst with Gatorade right now.
The Gatorade Replenish Re-Punish ad campaign was creatively directed by Yanchay Tan, art directed by Ivan Wang and copy written by John Wish.
Arm-Wringing Ads
The Gatorade Replenish Re-Punish Campaign Will Refresh You and Your Game
Trend Themes
1. Athlete-focused Advertising - There is an opportunity for brands to create ads that capture the physical and emotional experience of athletes to connect with their target audience.
2. Surreal and Playful Ads - Brands can use clever and cartoonish elements in their ads to create a memorable experience for viewers.
3. Thirst-quenching Campaigns - There is potential for beverage brands to create campaigns that tap into the physical sensation of thirst to encourage product consumption.
Industry Implications
1. Sports Apparel - Sports apparel brands can create visually stunning ads that celebrate the physical abilities of athletes and showcase their products in action.
2. Sports Beverages - Sports beverage brands should consider leveraging the physical sensation of thirst and the need for replenishment in their ad campaigns to connect with athletes and fitness enthusiasts.
3. Advertising and Marketing - Creative agencies can build on the use of surreal and playful elements in advertising to create memorable experiences for viewers and help their clients stand out in a crowded market.