The Gant Spring/Summer 2011 Lookbook is the epitome of smooth late summer style. The campaign stars Fanny Anselme, a gorgeous French model who has been steadily making her mark on the fashion world since beginning her career in 2007.
The Gant Spring/Summer 2011 Lookbook sees Anselme in a variety of different looks, with the one common thread between them that Gant's new line is hipster and preppy-chic.
My favorite shot in the collection features Anselme seated on a ledge, clad in a checkered button down, a t-shirts, shorts, and green boat shoes. Her facial expression is a genuinely happy one, as she looks off camera. The shot perfectly encapsulates the spirit of the lookbook and Gant's fall collection -- fun, everyday, and stylish.
The outfits featured in this collection of photographs are all available now.
Hot Hipster Campaigns
The Gant Spring Summer 2011 Lookbook is Bohemian Beautiful
Trend Themes
1. Hipster Style - The rise of hipster fashion represents an opportunity for brands to tap into Millennial and Gen Z markets.
2. Preppy-chic Fashion - Expanding preppy-chic fashion beyond traditional markets could lead to new demographics and revenue streams for brands.
3. Model Influencers - Partnering with social media influencers and models with significant online followings could boost brand recognition and sales.
Industry Implications
1. Fashion - Incorporating hipster and preppy-chic elements into fashion designs can appeal to younger demographics and expand market reach.
2. Marketing - Utilizing social media influencers and models for marketing campaigns can lead to increased brand awareness and engagement.
3. Retail - Offering trendy and stylish clothing options can attract younger demographics to retail stores and online shopping platforms.