There is a new gaming partnership between Hitmarker — a UK-based eSports job platform, and Gamer Advantage, which identifies itself as a "gaming wellness company."
Gamer Advantage offers a highly rated blue light blocking gaming lenses and the product will be promoted on the Hitmarker platform, as well as on social media. Users of the job website will be able to receive a discount on the eyewear, in return.
To amp things up, the gaming partnership pulls in two charities — Gamers Outreach and SpecialEffects, offering up a portion of the proceeds from the collaboration to the not-for-profits. Gamers Outreach brings technology, equipment, and software to kids in hospitals to make their stay more elevated, while SpecialEffects assists people with physical disabilities in the UK play video games.
Wellness-Supporting Gaming Partnerships
Hitmarker & Gamer Advantage Work Together for Gamer Health
Trend Themes
1. Gaming-health Collaborations - Partnerships between gaming companies and wellness brands to promote healthy gaming habits and products.
2. Charitable Tie-ins - Collaborations between businesses and charities to raise money and awareness for important causes.
3. Blue Light Blocking Products - Growing interest and demand for products that block blue light and reduce the negative effects of screen time.
Industry Implications
1. Esports - The gaming and eSports industry can partner with wellness brands to promote healthy gaming products and practices.
2. Health and Wellness - Health and wellness industry has an opportunity to provide products and services to the gaming community, including blue light blocking eyewear and software to reduce eye strain.
3. Non-profit - Non-profit organizations can partner with gaming and wellness companies to raise funds for important causes and promote community engagement.