Popular Mexican-themed fast food chain 'Taco Bell' is currently testing a new gamified rewards program. Instead of providing customers with a traditional punch-card, Taco Bell intends to turn its reward program into an interactive game. The idea is to make its loyalty program a more engaging way for customers to interact with the brand.
The new gamified loyalty rewards program will be integrated with the chain's current mobile app. The company has already established a broad user base through mobile-phone ordering and the app-based payment system. The new gamified system would capitalize on this existing customer base by giving customers rewards such as discounts or even free food.
While the app is still in the stages of testing, a gamified rewards programs will offer consumers a more engaging type of loyalty program.
Gamified Rewards Programs
Taco Bell's New Consumer Loyalty Program Will Operate as a Game
Trend Themes
1. Gamified Loyalty Programs - Creating interactive games as part of loyalty programs to enhance customer engagement and brand loyalty.
2. Mobile App Integration - Integrating loyalty rewards programs with existing mobile apps to leverage user base and improve customer experience.
3. Interactive Customer Engagement - Using gamified loyalty programs to create more interactive and enjoyable experiences for customers.
Industry Implications
1. Fast Food - Implementing gamified loyalty programs in the fast food industry to incentivize repeat business and increase customer loyalty.
2. Mobile Payment - Integrating gamified rewards programs with mobile payment systems to enhance user experience and encourage app usage.
3. Retail - Utilizing gamified loyalty programs to drive customer engagement and strengthen brand loyalty in the retail industry.