Video game label GameStop's social responsibility branch 'GameStop Gives' works in collaboration with 'Extra Life,' a charitable gaming foundation to support Children's Miracle Network Hospitals. The collaborative effort brought the first-ever charity event that hosted video game trade-ins. It took place at the Entertainment Electronics Expo, also known as E3 in Los Angeles' Convention Center.
Attendees of the event were encouraged to donate their own video games that would go to children at the 170 CMH hospitals going through medical treatments. The first 150 attendees to donate at the duo's pop-up truck will get a 'golden ticket' that gives them VIP access to the entire convention. Everyone that donates will also get coupons from GameStop, with all trade value of the donated games given to the Children's Miracle Network Hospitals.
Video Game Charity Events
GameStop Gives and Extra Life Support Children's Miracle Network
Trend Themes
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2. Socially Responsible Marketing - GameStop Gives' partnership with Children's Miracle Network Hospitals demonstrates the trend of socially responsible marketing, providing a disruptive innovation opportunity for companies in various industries to align their brand with charitable causes and engage with socially conscious consumers.
3. Event-driven Philanthropy - The video game trade-in charity event at E3 showcases the trend of event-driven philanthropy, creating opportunities for disruptive innovation by combining consumer events and charitable initiatives in industries such as gaming, marketing, and event planning.
Industry Implications
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2. Marketing - GameStop Gives' partnership with Children's Miracle Network Hospitals presents a disruptive innovation opportunity for companies in the marketing industry to adopt socially responsible marketing strategies that align their brand with charitable causes and engage with socially conscious consumers.
3. Event Planning - The video game trade-in charity event at E3 demonstrates disruptive innovation opportunities in the event planning industry by combining consumer events with philanthropy, creating unique and meaningful experiences that drive positive societal impact.