Fresh Step, the premium litter brand focused on supporting the well-being of cats and their people, is launching the first-of-its-kind game-based adoption event aiming to unite more cats with a forever family. As part of National Animal Shelter Appreciation Week and in partnership with Best Friends Animal Society (BFAS), Fresh Step will enlist cat-loving gaming influencers to launch live game streams of the popular cat adventure game Stray. While playing, they will also drum up support and drive adoptions for cats living in shelters. The Fresh Step Adopt a Stray events will take place on Wednesday, November 9 on Twitch and YouTube on partner platforms.
To help advocate for the 3.4 million cats who enter animal shelters nationwide each year1, Fresh Step has created exact replicas of real cats who are currently up for adoption at BFAS shelters. During the Adopt a Stray events, notable gaming influencers will use the adoptable cat avatars while playing Stray and will share information about the cats that can be adopted. Viewers and participants will be able to use the chat function on Twitch and YouTube to see real photos of the cats and learn more about them, as well as fill out adoption forms to welcome one of these furry friends home.
Game-Based Pet Adoption Events
Fresh Step Launches a New Event to Connect Cats with Families
Trend Themes
1. Game-based Pet Adoption - Fresh Step's innovative game-based adoption event creates engagement and awareness for pet adoption through gaming.
2. Cat Avatar Technology - Fresh Step's use of cat avatar technology provides a novel and interactive approach to finding homes for shelter cats.
3. Influencer-driven Social Advocacy - Partnering with notable gaming influencers engages audiences and drives support for pet adoption.
Industry Implications
1. Pet Care - Fresh Step's game-based adoption event provides opportunities for pet care brands to utilize new technologies to encourage pet adoption.
2. Gaming/entertainment - Partnering with pet adoption organizations creates opportunities for gaming and entertainment brands to promote social responsibility and support ethical causes.
3. Digital Marketing/advertising - Creating innovative digital campaigns that incorporate interactive gaming technology and social advocacy creates new opportunities in the marketing and advertising industry.