Gainful is an online wellness startup specializing in tailor-made protein mixes. With so many protein options saturating the market, the company aims to streamline the process of choosing the protein that meets specific consumer needs, dietary restrictions and more.
Making nutrition more personalized, Gainful also tailors each of its protein mixes to meet a consumer's body type and fitness goals, offering a selection of gourmet flavor options that are made with premium ingredients.
Consumers can unlock their very own personalized protein mix by filling out a Gainful quiz on the company's website. Once ready, each protein powder pack is shipped conveniently to one's door. Each is formulated to be unflavored, and can be paired with the brand's signature Flavor Boosts that can be mixed to create gourmet-inspired shakes, smoothies and more.
Tailor-Made Protein Supplements
Gainful Offers Custom ProteinvMixes That Align With Fitness Foals
Trend Themes
1. Personalized Protein Mixes - Online wellness startups like Gainful are leveraging customization to provide consumers with personalized protein mixes aligned with their specific body types and fitness goals, creating an opportunity for disruptive innovation.
2. Streamlined Protein Selection - With so many options saturating the market, startups like Gainful are offering simplified protein selection processes with tailored recommendations, creating an opportunity for disruptive innovation.
3. Gourmet Flavored Protein Mixes - Wellness startups are leveraging gourmet flavored protein mixes made with premium ingredients to appeal to consumer's culinary preferences and create an opportunity for disruptive innovation in the dietary supplement industry.
Industry Implications
1. Health & Wellness - The health and wellness industry can leverage personalized protein mixes aligned with customer's specific goals to create a more engaging customer experience and capitalize on the growing trend of customization.
2. Dietary Supplements - The dietary supplement industry can leverage streamlined protein selection processes and gourmet flavor options to appeal to consumers who may be overwhelmed by traditional methods of protein intake and create an opportunity for disruptive innovation.
3. Fitness & Sports Nutrition - Fitness and sports nutrition companies can leverage personalized protein mixes that align with customer's specific body types and goals to differentiate their products from competitors and create a more loyal customer base.