Gabriel Michel's 'Milky Way' photo shoot proves that milk does indeed do a body good. Model François Cayla vamps in a milk-filled bathtub with a face full of stubble, officially making bathtime hot.
We've seen a number of photo shoots and editorials that use milk in very grown-up and unusual ways. Check out more images from Gabriel Michel's 'Milky Way' photo shoot above, and see similar features below.
Implications - Taking a traditional element and infusing it with a contemporary twist is a great way to gain attention from consumers. In doing so, customers recognize the product through familiarity but will also be fascinated with the slight alteration. Companies should consider how to make take traditional products and provide this innovative alterations.
Hairy Milktography
Gabriel Michel's 'Milky Way' Makes Bathtime Sexy With Stubble
Trend Themes
1. Milk-based Photography - Exploring creative ways to use milk as a prop in fashion shoots can create a unique branding opportunity for companies.
2. Facial Hair in Beauty Campaigns - Using facial hair in beauty marketing can challenge societal beauty standards and provide a fresh perspective.
3. Bathtub Content Creator - Creating content in unique or unconventional settings like bathtubs can catch consumers' attention and showcase products in an unconventional way.
Industry Implications
1. Fashion - Innovation opportunities for fashion brands to use milk or facial hair in their campaigns.
2. Beauty - Companies in the beauty industry can experiment with unconventional models and props in their marketing.
3. Content Creation - Brands that create non-traditional content can explore unique settings to showcase their products.