Reebok and SOUTH2 WEST8 already released the Zig Kinetica || Edge earlier this year and in December, the brands are back with a brand new futuristic sports sneaker collaboration—this time, the pair presents a new and improved version of Reebok's Zig Kinetica II Edge 2.5.
The model has a chunky silhouette with subtle accents, suited to individuals who favor minimalism. For the aesthetic, Reebok and SOUTH2 WEST8 derived inspiration from fly-fishing nets and the military. This comes as no surprise as fly-fishing and utilitarian styles have been important to SOUTH2 WEST8 branding. Needless to say, the shoe is hyper-technical, ensuring durability and comfort. Both brands designed the futuristic sports sneaker to balance rugged outdoor climates with the environment of the urban metropolis.
Futuristic Sports Sneaker Collaborations
Reebok Joins Forces with SOUTH2 WEST8 for a New Release
Trend Themes
1. Futuristic Sports Sneaker Collaboration - Opportunity for sports brands to collaborate with fashion brands to create futuristic and hyper-technical sneakers.
2. Minimalistic Chunky Silhouette - Opportunity for brands to design sneakers with a chunky and minimalistic silhouette for individuals who favor simplicity.
3. Combining Outdoor and Urban Elements - Opportunity for brands to design footwear that balances rugged outdoor climates with the fashion of the urban metropolis.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to collaborate with fashion brands to create innovative sneakers.
2. Fashion - Opportunity for fashion brands to expand into the athletic industry by creating functional and stylish sneakers.
3. Outdoor Gear - Opportunity for outdoor gear brands to design footwear that combines durability and comfort with fashion-forward style.