With the Rio Olympic Games underway, families of the Olympians are watching them compete at the highest level of their sports careers and the 'Future Olympians' ad by Fatherly reminds of the beginning of that journey.
The ad features young children who may be part of the 2032 Olympic team. These future Olympians are prodigies at their sports, including gymnastics, boxing and swimming. While the athletic feats of the toddlers and children are quite impressive, the message driving the ad is that one day they will transition from future Olympians to Olympians with the support of their parents.
The adorable ad brings to mind the well-recognized Olympic parents and families like Michael Phelp's mom proudly cheering him on, Aly Raisman's parents nervously watching her perform and Adam Peaty's proud Nan cheering him on by Twitter.
Future Olympian Ads
This 'Fatherly' Ad Shows Kids with Incredible Talent and Supportive Parents
Trend Themes
1. Future Olympians - Encouraging parents to support young children in pursuing Olympic dreams opens up opportunities for innovative sports programs and child development products.
2. Prodigy Training - The advancement of child athletics and training techniques create room for innovative sports gear and equipment.
3. Familial Support - Approaching family dynamics as a crucial part of an athlete's success can provide an opening for innovative programs and services that cater to the development and nurturing of familial relationships.
Industry Implications
1. Sports Industry - The sports industry can capitalize on the excitement of Future Olympians & Prodigy Training and introduce new athletic programs, gear, equipment, and training services.
2. Child Development Industry - Child development companies have opportunities to create new programs, equipment and innovative solutions that encourage athletic training, such as exercising programs and family lifestyle initiatives.
3. Advertising Industry - The advertising industry has opportunities to balance inspiration and aspiration for family-focused Olympians ads, and also is a tool for presenting child development products and services.