BEAMS unveils the new Future Archive collection that is centered under the slogans of "Anti Vintage" and "Alternating feelings of Love & Hate." It features a variety of items that are made to last up to 20 years to come for a versatile and sustainable mindset.
The pieces are made with inspiration from films that are launched back in the mid 60s and ealy 80s, capturing the essense of Hollywood Renaissance. DAIRUKU's new capsule also channels a biker aesthetic and rockabilly cultures that include the cut-off "Runaway Kids" motorcycle vests, the bandana-patch denim, the V-neck knitted sweaters, varsity jackets with satin collars, and much more. The entire DAIRUKU Future Archive collection is set to launch on August 13th.
Hollywood Renaissance-Themed Apparel
BEAMS' Future Archive Dives into a Rock Biker Theme
Trend Themes
1. Sustainable Fashion - The Future Archive collection is designed to last up to 20 years, tapping into the trend of environmentally conscious and sustainable fashion.
2. Retro/nostalgia Aesthetics - BEAMS and DAIRUKU drew inspiration from films and cultures from the 60s and 80s, demonstrating the popularity of retro and nostalgic aesthetics in modern fashion.
3. Biker/rockabilly Theme - DAIRUKU's new capsule collection channels a biker aesthetic and rockabilly culture, highlighting the ongoing trend of incorporating edgy and subcultural influences in fashion.
Industry Implications
1. Fashion - The Future Archive collection and DAIRUKU's new capsule are both relevant to the fashion industry, highlighting opportunities for innovation in sustainable and retro/nostalgic fashion.
2. Film/entertainment - The inspiration for the collections draw from Hollywood Renaissance films, showcasing potential opportunities for collaboration and cross-branding between the film and fashion industries.
3. Motorcycle Gear - DAIRUKU's biker-inspired pieces offer disruptive innovation opportunities in the motorcycle gear industry, exploring ways to merge fashion with practicality and safety in riding gear.