'Furthr' is a mobile phone application that allows users to directly contribute to the planting of trees by paying a subscription fee. The subscription fees are monthly and range from roughly $4.50 USD to $27 USD. After purchasing a subscription, users can view the number of trees their payment has contributed to planting in the application. Additionally, consumers who purchase a subscription will be entered into a prize draw, which varies each month.
In order to actually plant the trees, Furthr has partnered with the 'Eden Reforestation Projects' charity, which works with local communities to rebuild forests. The community members employed by Furthr and Eden are directly paid by subscription fees, and users can see exactly what their subscription has been used for in the application. In addition to being transparent about subscription fees, Furthr also makes each of its invoices from payments to Eden publicly available, so there are no secrets being held from its users.
Community Tree-Planting Applications
'Furthr' Allows Users to Easily Contribute to Reforestation
Trend Themes
1. Reforestation Subscription Economy - Furthr's model of allowing users to pay a monthly subscription fee to directly contribute to reforestation could disrupt the donation and charity industry.
2. Gamification of Environmentalism - Furthr's monthly prize draw incentivizes users to contribute to reforestation and could increase engagement in environmental causes through gamification.
3. Transparency in Charitable Contributions - Furthr's open invoicing system and clear communication with users about where their subscription fees go could disrupt traditional charity models and encourage transparency in charitable contributions.
Industry Implications
1. Environmental Conservation - Furthr's focus on reforestation presents a growth opportunity for companies and organizations in the environmental conservation industry.
2. Mobile App Development - Furthr's success highlights the potential for growth in mobile app development for environmental and social impact causes.
3. Subscription-based Business Models - Furthr's reforestation subscription model can be a potential disruptor in the traditional donation and charity industry and could encourage more companies to explore subscription-based business models in social impact and environmental causes.