The colorful Each x Other look book for Spring/Summer 2013 is full of funky fashion for both men and women. This collection is full of denim fashion, brightly colored knit tops and best of all, pattern-covered pants. Each pair of jeans seen in this look book is covered in splattered paint, polka dots or graffiti. They're eye-catching and extremely fashion-forward.
When we think spring and summer fashion, we think bright colors and of course, floral print. While this collection is certainly popping with color, it does so in an original, interesting way.
This look book is full of fun, stylish apparel; from overalls to elbow patches, this collection has it all. These fantastic, vibrant looks will help you stand out in the crowd this summer.
Paint-Splattered Printed Fashion
This Vibrant Look Book has Great Looks for Men and Women
Trend Themes
1. Colorful Denim Fashion - Disruptive innovation opportunity: Create a line of sustainable and eco-friendly paint-splattered denim fashion for environmentally conscious consumers.
2. Pattern-covered Pants - Disruptive innovation opportunity: Develop a customizable pattern-covered pants platform that allows customers to create unique designs through an online interface.
3. Original Spring/summer Fashion - Disruptive innovation opportunity: Introduce a clothing subscription service that offers curated, seasonally-appropriate looks with a focus on originality and uniqueness.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Launch a fashion rental platform that offers access to trendy and eye-catching apparel, such as paint-splattered printed fashion, on a temporary basis.
2. Printed Apparel - Disruptive innovation opportunity: Explore the use of 3D printing technology to create vibrant and intricate patterns on apparel, leading to new possibilities in the customization of printed fashion.
3. Fashion Look Book - Disruptive innovation opportunity: Develop an augmented reality (AR) app that allows users to virtually try on and mix-and-match different looks from fashion look books, enhancing the online shopping experience.