If you live in Sweden and you are interested in buying a Volvo C30, starting on April 7, you will be able to get your Volvo C30 with one out of 20 different "skins" or patterns. I like the solid-colored designs but I don't know about the pink cars with the dots or the multi-colored designs. One has to draw the line somewhere.
Implications - Customization is everywhere from cars to computers; the market for personal style is rapidly expanding. People are seeking an element of personal flavour in their possessions, and as a result the customization industry for both apparel, technology and automobiles is massive. In a world where everyone on the street has the same cellphone, music player and clothing, the little accessories are what make the individual.
Hip Auto Skins
Multi-Patterned Volvo C30
Trend Themes
1. Customization - Opportunity for businesses to offer personalized products and services in various industries.
2. Personal Flavour - Growing demand for unique and individualistic possessions drives the customization industry.
3. Mass Customization - Rapid expansion of the market for personalized style in apparel, technology, and automobiles.
Industry Implications
1. Automotive - Opportunity for auto manufacturers and dealers to capitalize on the trend of customizable car designs.
2. Apparel - Opportunity for fashion brands to offer personalized clothing and accessories.
3. Technology - Opportunity for tech companies to create customizable gadgets and devices.