Pillsbury is giving you a delicious new way to start your mornings with the debut of its new Funfetti Mini Pancakes.
Pillsbury's Funfetti Mini Pancakes are a sweet breakfast offering available in two varieties: Original and Unicorn. The Original version consists of 40 miniature buttermilk pancakes studded with colorful candy bits. The Unicorn variety also comes with 40 candy-studded buttermilk pancakes, but the pancakes found in this box are made with a pretty pink batter. Best of all, preparing this colorful breakfast is a breeze. Simply pop the mini pancakes in the microwave or the oven for a few minutes.
If these Funfetti Mini Pancakes sound right up your alley, you're in luck because Pillsbury has released several other Funfetti products in the last year. Standouts include the Funfetti Cake Donut Mix and the Funfetti Buttermilk Pancake & Waffle Mix.
Candy-Studded Mini Pancakes
Pillsbury's New Funfetti Mini Pancakes are a Sweet Breakfast Treat
Trend Themes
1. Breakfast Confections - The trend of candy and dessert-inspired breakfast foods opens up an opportunity for unconventional flavor pairings and marketing to younger demographics.
2. Convenience Breakfast Foods - The trend of microwaveable or easy-to-prepare breakfast foods opens an opportunity for innovation in packaging and estimated serving sizes.
3. Funfetti Desserts - The trend of funfetti desserts, including cake mixes and pastries, offers opportunities for companies to create new flavor iterations and incorporate marketing tie-ins such as holidays and special occasions.
Industry Implications
1. Snack Foods - Candy-studded breakfast foods like Pillsbury's Funfetti Pancakes present opportunities for snack food companies to expand their product line into the breakfast market.
2. Frozen Foods - The convenience factor of microwaveable breakfast foods like Pillsbury's Funfetti Pancakes aligns with the frozen food industry, presenting an opportunity for innovation in packaging and expanding into new demographics.
3. Baked Goods - The popularity of funfetti desserts like Pillsbury's offerings creates opportunities for bakeries and baked goods companies to adapt the trend into new products and expand their target audience beyond traditional dessert consumers.