People are constantly reminded not to text and drive, so seeing a billboard with the complete opposite on it would definitely turn heads. The Text and Drive ad campaign is associated with a funeral home, which makes its business on the dead. Although a morbid thought, it is one that makes complete sense. Thankfully, Wathan Funeral Home isn't actually real, or else it would probably be facing a lot of lawsuits.
Conceived and executed by John St. Advertising, an agency in Toronto, the Text and Drive ad campaign addresses the fact that people still do it even when told not to. Mylene Savoie, managing director of John St. Montreal, says, "So we wanted to think of a different way of saying it that would make people think about the real consequences. Which is where 'Text and drive' came from."
Reverse Psychology Ads
The Text and Drive Campaign for a Funeral Home Focuses on Real Consequences
Trend Themes
1. Reverse Psychology Marketing - Opportunity for companies to utilize the power of reverse psychology in their campaigns to grab customer attention and prompt behavior change.
2. Cause Marketing - Brands can support social causes while promoting their products, creating positive impact and increasing customer loyalty.
3. Morbid Advertising - Exploration of the taboo and unconventional themes in advertising can break away from traditional marketing methodologies and catch customer attention.
Industry Implications
1. Advertising - Brands can engage with customers by employing innovative advertisement strategies and grab attention with unconventional themes.
2. Funeral Services - Funeral service providers can use creative campaigns to engage with their target audience and create awareness about the importance of their service in a unique way.
3. Non-profits - Non-profit organizations can benefit from cause marketing campaigns that showcase their message while also promoting their brand to potential donors.