With an abundance of functional fashion silhouettes with camo-print motifs and a strongly versatile color palette, the Junya Watanabe Spring/Summer 2019 menswear collection takes over the runway at Paris Fashion Week. The designs strongly tie into the notion of utility, mobility and convenience. Junya Watanabe experimented with stylish on-person storage systems and presented a functional fashion collection that accented the importance of pockets with contemporary cargo shorts and life-jacket-style vests that are complete with an overbearing number of compartments.
In addition, during the presentation of the Spring/Summer 2019 menswear, a range of accessories is debuted in the form of exceptionally styled cross body bags. The collection is broken up by random insertions of bold and vibrant colors but the functional fashion is kept consistent with a decisive subdued color palette.
Utility-Forward Runway Shows
Junya Watanabe's SS 2019 is the Epitome of Functional Fashion
Trend Themes
1. Functional Fashion Silhouettes - Opportunity to innovate and create functional clothing designs that prioritize utility, mobility, and convenience.
2. On-person Storage Systems - Disruptive potential in developing stylish and practical storage solutions integrated into garments, such as pockets and compartments.
3. Cross Body Bags as Accessories - Opportunity to reimagine and elevate cross body bags as fashion accessories, combining style and functionality.
Industry Implications
1. Fashion Design - Fashion designers can explore new ways to integrate functionality into their designs, improving utility and convenience for consumers.
2. Textile Manufacturing - Manufacturers can focus on developing innovative fabrics and materials that enhance the comfort and functionality of functional fashion garments.
3. Accessories Market - Opportunity for accessory designers to create cross body bags that meet the demand for both fashion and practicality in the market.