Targeting functional fabrics like breathable, and high-performance synthetics, Tangent's sportswear detergent ensures one's workout clothes look their best after a wash. Designed to "allow membranes to breathe, keep windproofing intact and neutralise odors," this detergent is specially made to offer intense oil control, and is eco-friendly to boot.
Tangent is a laundry care brand specializing in sustainable, high quality products with a niche focus. In addition to best-selling items like its artisanal shoe care kits, and its gin and tonic detergent, the company's 'TGC045 sportswear detergent' targets functional fabrics -- especially those that feature more than one weave, or stretch level.
As health and fitness become more vital in consumers' lives, targeted home care products like this one speak to society's desire for curated goods that fall in line with their personal values and interests.
Sportswear-Specific Detergents
Tangent's Sportswear Laundry Detergent Targets Functional Fabrics
Trend Themes
1. Specialized Laundry Detergents - Opportunity for innovative detergents tailored to specific types of garments, like sportswear, to maintain their functionality and aesthetics.
2. Sustainable Laundry Care - Increasing demand for eco-friendly laundry products that align with consumers' values and promote sustainable practices.
3. Personalized Home Care - Growing trend of curated home care products that cater to individuals' specific needs and interests, such as sportswear-specific detergents.
Industry Implications
1. Sportswear - Opportunity for the sportswear industry to collaborate with detergent brands and develop specialized products that enhance the performance and longevity of their garments.
2. Sustainable Products - Increasing demand for eco-friendly laundry care presents opportunities for the sustainable products industry to create innovative and environmentally-conscious detergents.
3. Home Care - Growing market for personalized home care products opens doors for the home care industry to offer tailored solutions, such as sportswear-specific detergents.