The Spa at Hotel Chelsea in New York introduces the Full Bloom Facial in collaboration with Muri Lelu, a Black woman-owned brand specializing in clean and luxury cannabis skincare products.
Lasting 45 minutes, the Full Bloom Facial features a facial and foot massage, utilizing antioxidants and clinically proven plant actives to reduce redness, dissolve impurities, and rebalance oil production. It caters to all skin types, particularly stressed or acne-prone skin.
Key products for the Full Bloom Facial include the Muri Lelu Bloomrise Sativa Serum, the Grass Nuit Rebirth Retinoid, and the Mauvaise Herbe Indica Oil. The treatment concludes with Muri Lelu's signature cannabis aromatherapy which aims to enhance relaxation and wellbeing. Consumers interested in premium skincare experiences with botanical benefits, as well as cannabis spa experiences may find the Full Bloom Facial appealing.
Cannabis Spa Experiences
Muri Lelu and the Spa at Hotel Chelsea Debut the Full Bloom Facial
Trend Themes
1. Cannabis-infused Beauty Treatments - Cannabis-infused beauty treatments combine the benefits of CBD and other cannabinoids with skincare, promoting relaxation and medicinal properties.
2. Luxury Wellness Spa Services - Luxury wellness spa services are increasingly incorporating high-end, specialized treatments like the Full Bloom Facial to cater to discerning customers seeking holistic relaxation experiences.
3. Black Woman-owned Beauty Brands - The rise of Black woman-owned beauty brands reflects a growing industry focus on inclusivity and diversity, offering unique products and services that appeal to a broad market.
Industry Implications
1. Cannabis Skincare - Cannabis skincare is emerging as a leading sector in the beauty industry, leveraging the anti-inflammatory and soothing properties of cannabis extracts.
2. Hospitality Spa Services - Hospitality spa services are expanding their offerings with cutting-edge treatments to attract clients looking for a comprehensive wellness experience during their stay.
3. Inclusive Beauty - Inclusive beauty is gaining momentum, with an increasing demand for products and services from diverse founders that address a wide range of skin concerns and ethnicities.