Japanese photography brand Fujifilm has released the Instax Mini Evo, a new digital camera that allows users to print their shots on Instax Mini film. The hybrid unit features a retro build with top-mounted dials and a levered print control function.
Like the brand's other instant digital cameras, the Instax Mini Evo comes with a 3-inch LCD screen that can be used to frame shots before printing. In addition, the camera features ten different lens modes with ten filter options allowing for a total of 100 possible combinations. Adding to the camera's hybrid functionality, users can connect the Instax Mini Evo to a smartphone app where they can transfer images to their phone through Bluetooth.
Boasting 600 dpi, the Instax Mini Evo can produce the highest quality image of any Instax unit. In fact, according to the company, the new camera offers twice the exposure resolution of previous models.
Digital-Film Hybrid Cameras
Fujifilm Releases Dynamic New Instant Camera, the Instax Mini Evo
Trend Themes
1. Digital-film Hybrid Cameras - The combination of digital and film features in cameras presents disruptive innovation opportunities in providing users with flexible functionalities.
2. Retro-themed Cameras - Growing popularity for retro-themed camera builds offer disruptive innovation opportunities in the photography manufacturing industry for creating new designs.
3. Smartphone Camera Connectivity - The capacity for digital cameras that can interface with smartphone apps presents disruptive innovation opportunities in improving user experience and ease of use.
Industry Implications
1. Photography Equipment - There are opportunities in the photography equipment manufacturing industry for producing digital-film hybrid cameras that offer greater functional flexibility for users.
2. Consumer Electronics - As more people prefer retro-looking cameras over modern designs, innovation opportunities exist for manufacturers in the consumer electronic industry to develop new interior camera components and functionalities that complement the vintage exterior designs.
3. Mobile Applications - The trend in smartphone camera connectivity presents an opportunity in the mobile application industry to create user-friendly apps that seamlessly connect with digital cameras, making it easier to upload and share images from camera to phone.