Stone Island works in collaboration with New Balance Tokyo Design Studio to release a new footwear design, which is the FuelCell RX Elite V2 sneaker model. It gets two new vibrant colorway designs this season, both of which are made with knit materials across the uppers in a contrasting tonal palette.
The first of the two sees neon green as the base made from 3D knitted details and marked with burgundy synthetic materials that overlap on top. This is followed by a classic grey colorway that is then marked with contrasting hues of red in the same design manner. Each one has the FuelCell cushioning for comfort and sits on top of a full-length carbon plate to emphasize that.
Vibrant Technical Tonal Footwear
Stone Island and New Balance Tokyo Drop a FuelCell RX Elite V2
Trend Themes
1. Vibrant-toned Footwear - Opportunity to capitalize on the trend of using bold and contrasting colors in athletic footwear designs, creating high demand products for fashion-forward athletes and consumers.
2. Knit Materials - Opportunity to innovate and explore the use of knit materials in athletic footwear design, creating lightweight and breathable products for athletes and consumers.
3. Carbon-plate Cushioning - Opportunity to create footwear with advanced cushioning technology, improving athletic performance by providing maximum comfort and energy return.
Industry Implications
1. Athletic Footwear - The athletic footwear sector can explore opportunities to use bold colors and knit materials in their products, while also developing new cushioning technologies to improve athletic performance.
2. Fashion - Fashion companies can capitalize on the trend of using athletic footwear as fashion statements, designing bold and contrasting colored shoes that are fashionable in addition to functional.
3. Materials and Manufacturing - There is opportunity for materials and manufacturing industries to explore the use of knit materials in footwear and develop advanced cushioning technologies using materials such as carbon fibers.