To the supreme convenience of its customers, McDonald's is giving away a free fry holder. This quirky item can be attached to everyday objects in everyday spaces in order to better enjoy the iconic fries.
This marketing initiative by the golden arches in Japan is quite a clever idea. It creates a bond with customers as it makes it more likely that they will want to get best use out of the device by filling it with fries. If the product is actually fastened to a spot where the customer is exposed to on a regular basis, it will remind them of McDonald's.
The fry holder is also somewhat of a funny idea that almost parodies cup holders. As suggested by the campaign, it can be attached in cars, on bikes and anywhere else it is handy.
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
Trend Themes
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3. Parody-products - Disruptive innovation opportunity: Design products that playfully mock existing popular items or concepts, such as the fry holder's parody of cup holders.
Industry Implications
1. Food-and-beverage - Disruptive innovation opportunity: Explore innovative packaging solutions and promotional items to enhance customer experience and brand engagement within the food and beverage industry.
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3. Automotive-accessories - Disruptive innovation opportunity: Develop attachable accessories for vehicles that provide novel functionality and add value to the driving experience, inspired by McDonald's fry holder for cars.