The Fruittella Koalas are a new product for consumers that will offer them a sweet treat that's suitable for those seeking to avoid gelatin and other animal ingredients. The gelatin-free candies are suitable for vegans and vegetarians, which helps to expand the brands reach to consumers who aren't able to enjoy their other products. The candies come in three flavor options including Pineapple, Lemon and Raspberry and even come in the Sour Snakes form that includes Lemon, Apple, Raspberry and Tropical flavors.
Fruittella Brand Manger Diego Pol spoke on the new Fruittella Koalas saying, "We know that there is a huge demand for vegan sweets, but often the taste and texture suffers when gelatine is removed. We’ve worked to make sure our new Fruittella jellies have the same great taste that people expect of any Fruittella product."
Vegan-Friendly Gummy Candies
The Fruittella Koalas are Made with Natural Colors and Flavors
Trend Themes
1. Vegan-friendly Candy - Opportunity for developing more gelatin-free candies that cater to vegans and vegetarians.
2. Natural Colors and Flavors - Potential for creating more candies using natural ingredients instead of synthetic additives.
3. Expanding Vegan Market - Increasing demand for vegan sweets opens up opportunities for new product offerings.
Industry Implications
1. Confectionery - Confectionery industry can capitalize on the growing vegan market by developing more vegan-friendly candies.
2. Food and Beverage - Food and beverage industry can explore natural flavors and colors as alternatives to synthetic additives in confectionery products.
3. Retail - Retailers can increase their product offerings by stocking a variety of vegan-friendly candies to cater to the expanding vegan market.