Zellee Organic makes flavorful Fruit Gel products for kids that are served in portable pouches rather than cups. Flavors include Strawberry Pear, Blueberry Grape and Orange Peach, which are all enriched with additional fortification from Vitamin C. What turns the fruit into gel is a plant called Konjac, which comes from eastern Asia and has been used for centuries in Japanese cuisine and Chinese medicine.
Zellee Organic's Fruit Gel was named one of three finalists for Best New Natural Kid’s Product at this year's Natural Products Expo West. As well as being free from soy, wheat and dairy, these gel products are also completely vegan.
With the rise of on-the-go eating, it's becoming popular to see fruit and vegetable smoothies and purees being packaged for both kid and adult consumption.
Fruit Gel Pouches
Zellee Organic's Fruit Gel for Kids is Enriched with Vitamin C
Trend Themes
1. Portable Fruit Gel - Disruptive innovation opportunity: Develop new flavors or formulations of portable fruit gel products that cater to the growing demand for healthy and convenient snacks.
2. Fortified Snacks for Kids - Disruptive innovation opportunity: Create fortified snack products for kids using natural ingredients and innovative fortification methods to provide essential nutrients and appeal to health-conscious parents.
3. On-the-go Fruit and Vegetable Products - Disruptive innovation opportunity: Explore new packaging and distribution strategies for on-the-go fruit and vegetable products to meet the increasing demand for convenient and healthy snack options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Develop innovative and healthy fruit and vegetable-based snack products, leveraging the growing consumer interest in convenient and nutritious food options.
2. Children's Products - Disruptive innovation opportunity: Create novel and fortified snack products for kids, focusing on natural ingredients and innovative packaging to meet the needs of health-conscious parents.
3. Health and Wellness - Disruptive innovation opportunity: Explore new ways to fortify snack products with essential nutrients, targeting health-conscious consumers who are seeking convenient and nutritious options.