Getting all of the daily fruit and vegetable requirements can be quite difficult, so brands are creating new products like the Fruit Bowl fruit snacks to offer consumers a conveniently prepackaged way to increase their intake.
The snacks have been created with the convenience store market in mind and includes five varieties in total such as Strawberry Peelers, Raspberry Peelers, Blackcurrant Peelers, Yogurt Coated Strawberry Flakes and Juicy Yogurt Raisins. Each one has a low-cost profile and is made without the use of added sugar, has no gluten and are also vegetarian and vegan-friendly.
Managing Director at Pioneer Foods UK Jonathan Thorn commented on the new Fruit Bowl fruit snacks saying, "The launch of our convenience range is a leap into a new market for Fruit Bowl and we’re incredibly excited about the opportunities this presents for the brand. This diffusion makes Fruit Bowl an even easier choice for parents, especially out of home. We’re over the moon to be able to offer our distributors, as well as our customers, more choice than ever."
Prepackaged Fruit-Infused Snacks
The New Fruit Bowl Fruit Snacks are Conveniently Packaged
Trend Themes
1. Convenience Store Snacks - The rise of prepackaged fruit-infused snacks in convenience stores presents an opportunity for brands to tap into this market and provide consumers with healthier on-the-go options.
2. Low-cost Healthy Snacks - The creation of fruit snacks without added sugar, gluten, and with vegetarian and vegan-friendly options opens up a market for affordable and healthy snacking alternatives.
3. Increased Fruit & Vegetable Consumption - The development of convenient prepackaged snacks like Fruit Bowl fruit snacks enables consumers to easily increase their daily intake of fruits and vegetables, promoting a healthier lifestyle.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the growing demand for healthy convenience snacks by developing and marketing their own prepackaged fruit-infused products.
2. Convenience Stores - Convenience store owners and operators have the opportunity to expand their offerings with prepackaged fruit snacks, attracting health-conscious consumers to their stores.
3. Child and Family-focused Products - Brands targeting parents and families can leverage the popularity of prepackaged fruit snacks as a convenient and healthier snacking option for children.