Laundromat Frozen Yogurt Stores

Kenny's Brain Freeze Makes Indulging in Treats a Part of Routine

Despite a laundromat being an unexpected spot for a frozen yogurt store, that's the exact location for Kenny's Brain Freeze: a new spot for cool treats.

Located in the front portion of Sus Laundromat in Vashon-Maury Island, the frozen yogurt storefront makes getting a treat part of doing laundry. Moreover, the location has many young children heading to the spot after school to partake in a treat after the day is done.

Tying a consumer experience to a routine is a great way to help solidify a product in the mindset of a customer. This is being done interestingly enough with Kenny's Brain Freeze, which definitely sets the brand apart from other frozen yogurt stores in the country.
Trend Themes
1. Laundromat-food Hybrid - By combining traditionally unrelated businesses, such as a laundromat and frozen yogurt store, there is an opportunity to create unique and convenient consumer experiences.
2. Routine-based Consumer Experiences - Tying a product or service to a routine, like doing laundry, can help create habitual consumption and increase customer loyalty.
3. Kid-friendly Food Stores - Creating a fun and appealing environment for young children can attract a specific customer segment and increase sales.
Industry Implications
1. Food & Beverage - The food industry can explore innovative and unexpected partnerships to create exciting hybrid stores.
2. Retail - Retailers can tap into routine-based consumer experiences to increase foot traffic and create a loyal customer base.
3. Children's Entertainment - The children's entertainment industry can explore opportunities to create engaging and kid-friendly food stores.

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