These Goodlife frozen vegan products are being launched by the brand in the UK as a lead-up to Veganuary that are focused on making it as easy as possible for consumers to incorporate vegan fare into their diet. The products come in three products to choose from including the Vegetable Firecracker Melt, the Vegetable Paella Slice and the Loaded Burrito Veg Burger, which are each crafted with premium ingredients. The products will arriving on Morrisons shelves in January 2022 at a price point of £2.25 each.
Marketing and Category Manager at Goodlife Becky McCaul commented on the new Goodlife frozen vegan products saying, "We’re so excited to add three new products to the Goodlife range and can’t wait for consumers to try them. Each product has been developed with a focus on creating unique and delicious flavour profiles, to transform plant-based mealtimes – without the need for meat mimicry. All dishes are ready in 30 minutes or less and we’re confident they will become a freezer favourite for vegans, veggies and flexi veggies who want to prioritise eating well during a busy week."
Easy-to-Prepare Frozen Vegan Meals
These Goodlife Frozen Vegan Products are Arriving in the UK
Trend Themes
1. Frozen Vegan Convenience - Opportunity for companies to innovate and introduce more easy-to-prepare, high-quality frozen vegan meals to the market in response to consumer demand for plant-based options.
2. Unique Flavor Profiles - Opportunity for brands to create and promote innovative and unique flavor profiles that offer consumers a variety of plant-based meal options beyond traditional meat mimicry options.
3. Veganuary Promotions - Opportunity for businesses to capitalize on the popularity of Veganuary by promoting their plant-based options and attracting new consumers looking to try veganism for the first time.
Industry Implications
1. Frozen Food Industry - Innovative vegan meal products and flavor profiles can be introduced to the frozen food industry as a whole, serving the growing demand for quick and easy plant-based meal options.
2. Health Food Industry - Unique vegan meal options featuring premium ingredients can be introduced to health food stores and outlets, including options for busy, health-conscious consumers looking for meal planning solutions.
3. Retail Industry - Non-Vegan retailers can add frozen vegan meal options to their product range catering to the increasing demand for plant-based meals and attracting more health-conscious consumers, creating the potential for a brand new market segment to tap into.