Kerry Group has announced a brand new range of frozen ready meals, as part of a collaboration with Men's Health magazine in the UK, that are targeted towards health-conscious men who are short on time and, as a result, end up eating food that isn't as healthy or delicious as they would like.
The frozen ready meals that form the Men's Health Kitchen range come in a variety of variants that include tempting options such as King Prawn & Pomegranate with Persian Rice and Pulled Chili Beef with Okra and Wild Rice. These meals are designed to be easy to prepare and delicious to eat, whilst also being good for you.
Kerry Foods rightly points out that these frozen ready meals are "designed to appeal to fitness orientated and nutritionally engaged men".
Masculine Frozen Meals
These Frozen Ready Meals Are Part Of the Men's Health Kitchen Range
Trend Themes
1. Masculine Frozen Meals - The trend of targeting health-conscious men with frozen ready meals opens up disruptive innovation opportunities in the food industry.
2. Convenient and Healthy Meal Solutions - The trend of developing frozen ready meals that are easy to prepare, delicious, and nutritious presents disruptive innovation opportunities in the food industry.
3. Collaborations with Well-known Brands - The trend of collaborating with popular magazines or brands, such as Men's Health, to create specialized food products offers disruptive innovation opportunities in the food industry.
Industry Implications
1. Food and Beverage - The food and beverage industry can tap into disruptive innovation opportunities by developing more specialized frozen ready meals targeted towards health-conscious men.
2. Health and Wellness - The health and wellness industry can leverage the trend of masculinized frozen meals to create brand partnerships and promote healthier eating options for men.
3. Fitness and Nutrition - The fitness and nutrition industry can explore disruptive innovation opportunities by creating meal plans or subscription services that incorporate masculine frozen meals as a convenient and nutritious option.