Burger King is getting ready for the summer season with the drop of a delicious new cold drink option dubbed the Frozen Cotton Candy Cloud.
The new Frozen Cotton Candy Cloud is a limited-time frozen slush ice drink that actually marks the chain's first-ever drink with a cold foam topping. As Pat O’Toole, Chief Marketing Officer, Burger King North America, says of the new offering, "Our innovative cold foam topper is just another way we’re bringing ‘Have It Your Way’ to life, giving Guests the option to add another layer of flavor to their frozen beverages."
The new drink consists of a blue raspberry cotton candy-flavored frozen beverage as the base, all topped with a "cloud of creamy cold foam." Of course, if cold foam is not your thing, you can also order the drink without it.
Cotton Candy Cold Foams
Burger King Has Just Dropped a New Frozen Cotton Candy Cloud Drink
Trend Themes
1. Cold Foam Innovations - Exploring new ways to enhance frozen beverages with unique cold foam toppings opens up possibilities for refreshing summer drinks.
2. Limited-time Offerings - Creating time-limited menu items like the Frozen Cotton Candy Cloud can generate buzz and drive seasonal sales in the food industry.
3. Personalization Trend - Empowering customers to customize their drinks with additional layers of flavor aligns with the growing demand for personalized experiences in the beverage sector.
Industry Implications
1. Food and Beverage - Innovating with cold foam toppings can provide a competitive edge in the crowded food and beverage market.
2. Hospitality - Introducing limited-time offerings like the Frozen Cotton Candy Cloud can attract customers seeking unique experiences and drive foot traffic for hospitality businesses.
3. Retail - Embracing the personalization trend by offering customizable drink options can boost customer engagement and loyalty in the retail sector.