General Mills is preparing for spring with two tasty new takes on one of its most famous cereals: Frosted Lemon Cheerios and Cheerios Oat Crunch Berry.
Both lemon and berry are classic spring flavors and now you can enjoy them as soon as you start your day. The new Frosted Lemon Cheerios consists of tiny frosted oats cereal pieces with a hint of tangy lemon flavor. On the other hand, the new Cheerios Oat Crunch Berry consists of crunchy multigrain cereal pieces made with whole grain oats, and flavored with a sweet blend of real raspberries, strawberries, and blueberries, and other natural flavors.
The new Frosted Lemon Cheerios and Cheerios Oat Crunch Berry join other seasonal varieties such as Pumpkin Spice Cheerios and Chocolate Strawberry Cheerios.
Seasonal Lemon-Flavored Cereals
General Mills is Launching Frosted Lemon Cheerios for Spring 2023
Trend Themes
1. Seasonal Flavored Cereals - General Mills' release of seasonal lemon and berry flavored cereals shows a trend toward creating limited-edition flavors that cater to specific seasons or events.
2. Natural and Fruit-flavored Cereals - The addition of real fruit and natural flavors to cereals like Cheerios Oat Crunch Berry presents an opportunity for disruption in the breakfast cereal industry by catering to the growing demand for healthier, more natural options.
3. Innovation in Oatmeal-based Cereals - Frosted Lemon Cheerios' use of small, oats-based cereal pieces could inspire disruptive innovation in the cereal industry by exploring new ways to incorporate oats into cereal products and create unique textures and flavors.
Industry Implications
1. Breakfast Cereal Industry - The introduction of seasonal and natural fruit-flavored cereals by General Mills highlights potential areas for innovation and expansion within the breakfast cereal industry.
2. Health Food Industry - The use of whole grain oats and natural fruit flavors in Cheerios Oat Crunch Berry presents an opportunity for disruption in the health food industry by creating a healthier, more natural option for breakfast cereals.
3. Oatmeal Industry - The innovation in oatmeal-based cereals through the release of Frosted Lemon Cheerios shows potential for disruption in the oatmeal industry and the creation of new, innovative oat-based products.