Premium watchmaker Audemars Piguet introduces new mini Royal Oaks with a frosted finish dubbed Frosted Gold. The models are the smallest Royal Oaks developed by the brand as it is a direct reimagination of the brand's 20 mm Mini Royal Oak that was first created in the 90s.
It is smaller in scale in comparison to the standard AP but it is packed with premium finishes throughout. It comes in three color options 18-carat yellow, pink, and white gold. The 'frosted' finish gives the timepieces a shimmering look as each one is done by hand. The craftspeople use a diamond-tipped tool to strike the gold and create small indentations along the surface to create the shimmering visual.
Frosted Luxurious Scaled Timepieces
Audemars Piguet Presents the Royal Oak Mini Frosted Gold
Trend Themes
1. Hand-finished Timepieces - Highlighting traditional craftsmanship, the frosted finish achieved through hand-finishing with diamond-tipped tools emphasizes the importance of meticulous artisanal techniques in modern luxury.
2. Miniature Luxury Watches - The resurgence of smaller, high-end watches like the Royal Oak Mini Frosted Gold caters to a growing market of consumers seeking sophisticated, compact accessories.
3. Shimmering Gold Finishes - Using innovative frosted finishing methods to create shimmering visuals on gold surfaces sets new standards for aesthetic elegance in premium timepieces.
Industry Implications
1. Luxury Watchmaking - Focusing on smaller, intricately designed pieces like the Frosted Gold Mini Royal Oak reflects a shift towards exclusivity and personalized luxury in the watchmaking industry.
2. Metal Craftsmanship - Innovative techniques such as hand-applied frosted finishes on precious metals underscore the evolving craft of metalworking in luxury products.
3. High-end Fashion Accessories - The introduction of opulent, meticulously finished miniature watches addresses a niche market within the broader high-end fashion accessory industry.