In response to the new Reaction Emojis on Facebook, Chevrolet created a new video on the theme of 'From Like to Love.'
This video cleverly addresses the new set of reaction buttons, particularly how a "like" is applied to everything as remarkable as new babies being born and birthdays to uncomfortable moments that we can all identify with. Chevrolet even goes as far to say: "we have become a society of 'Likers.'"
Now, with the introduction of the "love" button, Chevrolet is urging people to choose to express a little more sentiment towards the brand. Whether it's a new filter on Instagram or a feature on Twitter, there are plenty of clever marketing ideas like this one that speak to Millennials by making the most of updates to social media.
Expressive Automotive Ads
This Chevrolet Ad Explores the Facebook Emojis with 'From Like to Love'
Trend Themes
1. Reaction Emojis - Opportunity for brands to creatively integrate new reaction emojis in their advertising campaigns.
2. Social Media Marketing - Brands can leverage social media updates to create clever and relatable marketing ideas.
3. Millennial Engagement - Strategies that appeal to Millennials by utilizing social media features and trends in advertising.
Industry Implications
1. Automotive - Car companies can explore innovative ways to incorporate reaction emojis in their advertisements.
2. Digital Marketing - Opportunity for marketers to capitalize on social media updates and create engaging marketing campaigns.
3. Technology - Technological advancements in social media platforms open doors for disruptive advertising strategies.