The Fritos Classic Ranch snack product has been brought back by the brand as a Yellowstone Edition product that pays homage to the western-themed show and the 6666 Ranch in Texas.
The snack product features the brand's signature corn chips covered in a tangy ranch dressing seasoning and boasts old-fashioned branding that further addresses the brand's nine decades of history. The product is launching alongside a commercial filmed at the aforementioned 6666 Ranch and directed by Yellowstone creator Taylor Sheridan.
The Fritos Classic Ranch snack product is arriving now at retailers for a limited time only in the US where shoppers can pick it up in XL and XXVL size options priced at $8.89 and $2.39, respectively.
Western-Themed Snack Products
Fritos Classic Ranch Pays Homage to the Brand's History
Trend Themes
1. Nostalgia Marketing - Brands are leaning heavily into nostalgia by reviving classic products, evoking a sense of familiarity and sentimentality among consumers.
2. Limited-edition Collaborations - Brands are increasingly partnering with popular media to create exclusive, limited-time offerings that attract dedicated fanbases and boost sales.
3. Themed Packaging - Themed packaging tied to cultural phenomena can increase product appeal and market differentiation, attracting consumers who value unique and visually engaging products.
Industry Implications
1. Snack Foods - The snack foods industry is capitalizing on cultural trends and nostalgia to introduce updated versions of classic products that engage both old and new consumers.
2. Media and Entertainment - Partnerships between snack brands and popular shows or movies create cross-industry promotional opportunities that can enhance customer engagement and brand visibility.
3. Retail - The retail industry can benefit from exclusive product offerings and themed promotions that drive foot traffic and in-store purchases.