Andrew Chiou, custom sneaker designer works on another new Nike Dunk Low custom Frieza colorway that honors the special Dragon Ball Z villain in his final form. This highlights a rich purple color that can be seen detailing the shoe's upper details, outsole, quarters, and toe box.
The character's notable hues of white and grey can also be seen adorning the sneaker along the heel, lining, midsole, mudguard, and eyestays. Rounding out the custom shoes are the grey tonal laces, the dual tonal Nike Swoosh branding along the side of the shoe, and a red tongue label. Notably, with a closer look, the shoes have an animated visual theme that is captured through the dual tonal touches.
Villain-Themed Tonal Sneakers
Nike Gets a New Frieza Custom Colorway of the Dunk Low
Trend Themes
1. Anime-inspired Sneakers - Anime fandom inspired creation of unique sneakers
2. Character-inspired Fashion - Customized clothing with pop culture theme gaining ground
3. Animated Visuals on Fashion - Animated visuals on sneakers becoming popular fashion trend
Industry Implications
1. Footwear - Opportunity for footwear companies to partner with pop culture icons
2. Fashion - Fashion industry can experiment with pop culture themes to gain consumer attention
3. Anime/manga Merchandise - Anime/manga merch industry can expand to include more fashion collaborations