To get a better understanding of how consumers view its new menu offerings, Farmer Boys is having its first 'Fried Chicken Sandwich Cluck-Off'
Through the promotion, consumers will have the chance to cast their votes from December 2nd until the 20th. To encourage Farmer Boys customers to participate, the chain is giving them the chance to receive up to 50 percent off any fried chicken sandwich after 5pm when they use the CLUCKOFF2020 code.
By encouraging customers to cast their votes, Farmer Boys incentives more visitors to try out both its Classic Fried Chicken Sandwich and Spicy Fried Chicken Sandwich. VP and CMO Larry Rusinko spoke to the promotion, stating "At Farmer Boys, we love guest feedback, and the Farmer Boys Cluck-Off is the perfect opportunity to hear from our guests and treat them to special deals on our newest menu additions!"
Chicken Sandwich Voting Promotions
Farmer Boys is Hosting a 'Fried Chicken Sandwich Cluck-Off'
Trend Themes
1. Consumer Voting Engagement - The 'Fried Chicken Sandwich Cluck-Off' demonstrates the trend of engaging consumers through voting, allowing businesses to gather valuable feedback and increase customer interaction.
2. Menu Testing and Feedback Collection - Farmer Boys' promotion shows the trend of using competitions and incentives to collect feedback on new menu offerings, enabling businesses to refine their products based on consumer preferences.
3. Promotional Discounts for Participation - Offering discounts for voting incentivizes customers to participate in promotions, creating a trend of using discounts as a reward for engagement in marketing initiatives.
Industry Implications
1. Restaurant Industry - Restaurants can adopt the 'Fried Chicken Sandwich Cluck-Off' model to gather customer feedback and drive engagement with their menu offerings.
2. Fast Food Chains - Fast food chains can utilize competitions and promotional discounts to encourage customer participation, contributing to the trend of proactive customer engagement in the industry.
3. Market Research and Consumer Insights - Companies specializing in market research and consumer insights can explore the trend of using voting promotions as a means to gather valuable feedback and provide actionable insights to businesses.