The Virginia-based Veil Brewing Company has taken the mouth-watering combination of fried chicken and beer to the next level by combining the two in a single product. The brewing company made the product announcement on Thursday, outlining that its new drink dubbed 'Fried Chicken Chicken' will contain a small amount of the greasy poultry.
Although this double dry hopped IPA brew doesn't taste like chicken, its packaging is reflective of the fried food, paying homage with crisp browns and warm yellows. The brewing company claims it was inspired to merge the classic combination after realizing the enormous impact the food had on its surrounding community.
Fried Chicken Chicken is sure to please the taste buds with its complex flavor profile that's representative of an emerging group of craft beer makers who push the boundaries by experimenting with unique ingredient combinations.
Fried Chicken-Infused Beers
Veil Brewing Company's Boozy Beverage Combines Fried Chicken and Beer
Trend Themes
1. Craft Beer Experimentation - Brewing companies are pushing the boundaries by experimenting with unique ingredient combinations in craft beer, creating new and exciting flavor profiles.
2. Food-inspired Beverages - The fusion of food and beverages, such as fried chicken-infused beer, is becoming increasingly popular, offering consumers a novel taste experience.
3. Community-influenced Product Development - Companies are recognizing the impact of their local communities and finding inspiration to create innovative products that resonate with their customers.
Industry Implications
1. Craft Beer Brewing - Craft beer brewers have an opportunity to differentiate themselves by exploring unique ingredient combinations and creating innovative flavor profiles.
2. Food and Beverage - The fusion of food and beverages opens up a new market for innovative product development and catering to consumers looking for unique taste experiences.
3. Packaging and Design - With food-inspired beverages like fried chicken-infused beer, there is a need for creative packaging and design solutions that effectively communicate the unique concept to consumers.