The Freshjive SS 2012 lookbook is precise, allowing a slickness and radiant sartorial appeal. The series is driven by contemporary basics: color block tees, faded oxfords, tall hem pleated shorts and trousers. The staple piece-inspired collection is showcased with simplicity and elegance, emphasizing the high quality tailoring of the SS line. The lookbook plays on naturally occurring geometrics within backdrops, light and shade. The structured composition of the 'Naked City' lookbook is crisp and gentlemanly, while maintaining a street-savvy wearability.
Freshjive has been exploring street styles for over 20 years. Just recently, the company completely dropped its logo from all products and campaigns, making a statement on the facade of authenticity in the street wear world. Branded culture, politics and fashion now collides.
Compositionally Angular Streetwear
The Second Freshjive SS 2012 Lookbook is Sleek and Suave
Trend Themes
1. Authentic Streetwear - There is an opportunity for brands to focus on creating authentic streetwear pieces that prioritize quality tailoring and sleek designs.
2. Minimalist Fashion - Minimalism continues to be a driving trend in the fashion industry, with emphasis on basic pieces showcased with simplicity and elegance.
3. Composition-based Design - Designers can explore utilizing naturally occurring geometrics and structured compositions in advertising campaigns and lookbooks to create visually striking pieces.
Industry Implications
1. Streetwear Industry - The streetwear industry can focus on creating authentic pieces that prioritize quality tailoring and minimalist designs.
2. Fashion Industry - Minimalist fashion can be a disruptive innovation in the fashion industry, with emphasis on basic pieces showcased with simplicity and elegance.
3. Advertising Industry - The advertising industry can explore utilizing naturally occurring geometrics and structured compositions in campaigns to create visually striking and memorable pieces.